Today’s discussion post I suppose is a little bit different, as it was my college work that inspired me. Now, considering I’ve just finished my first year of a journalism course at college and don’t actually need to do work anymore, it seems a bit odd that it only just inspired me to write this.
But look at it this way. The topic is the lack of books in the general media. Before now, I always sort of knew this was a thing in my mind, but it’s only recently I’ve started wondering why.
So let’s talk – why aren’t books mentioned in the media that often?
Now, for all I know this could just be an English thing. Obviously, since I live in England, that’s the media I see. I have no idea how often books are mentioned in the media in other countries.
And when I say “the media”, I mean general media – so on TV, Newspapers, Magazines etc etc. Not social media. Because I know full well that social media is FULL of bookishness, if you look in the right places. Trust me, my Twitter and Instagram are focused solely on books, book bloggers, booktubers, authors, everything book related.
So if social media manages to include books so well…why doesn’t the general media?
I honestly feel like reading is becoming more popular again. I mean, it might have been popular all along and I’ve just gradually seen it around more and more. But in my experience, over the years reading has become more popular.
During every single journey I make on public transport, I see a fair few people reading. And thinking back to how it used to be, I remember hardly seeing anyone reading when I was still in secondary school. I remember people thinking it was weird that I read so much, whereas now people will find it a lot more interesting. There have been quite a few times where people I used to know years ago will randomly message me, asking for my opinion on whether they’d like a book or not, when I didn’t even know that they enjoyed reading. Or maybe they don’t read that often, and are wanting to dip their toe in that little bit more. And there have been so so so many times where people I know (who aren’t readers) have watched a film, and when I’ve told them it’s a book adaptation, they’ll go out and buy the book because they enjoyed the film.
I’ve seen all these things happen, and it honestly makes my little bookworm heart grow a little bit to see other people appreciate books more and more.
So again I ask…why aren’t books mentioned more in the media?
I think I’ve only ever seen magazines mentioned a few times in magazines, with some really small reviews in the back few pages. Or in London, with billboards on the tube. That’s it.
Is it because it’s unnecessary?
Well…as I’ve said before, books do seem to have gotten more popular on their own…but you see adverts for things that are bought everyday still advertised. Plus, there’s millions of books out there, it’s not like they all have the amount of sales they deserve.
Is it because there’s no audience for the adverts?
Sure, not everybody reads books. I’m pretty sure the majority of people still don’t read regularly. But there’s still a huge amount of people out there who would be interested.
Is it because there’s more important things to cover in the media?
Of course there is. The general media is used to cover news stories. But the amount of times I’ve seen pages devoted to pointless stories that could be used for book reviews or something book related, or even just the many pages of adverts slipped between them all. I’m sure it could fit in somewhere.
Is it because social media already covers it so well?
The online book community is huge. But that doesn’t mean it’s easily seen. You only really see it if you look for it yourself.
Is it because publishers (etc) don’t want to spend money on adverts?
…But they already do. I’m pretty sure there’s money spent on all the ARCs handed out, printed, and sent to people. Surely it wouldn’t be too much to set aside some money for a more publicised advert? I mean, like I mentioned before, I’ve seen huge billboards in London (I don’t even live in London and I’ve still managed to see them from photos, or from the couple of times I went on day trips there. They’re that noticeable). So it’s not like it can’t be done.
I see so many opportunities for books to be mentioned. Of course I do, I’m a bookworm. I talk about books all the time.
I’ve seen a few photos from people in America where books have been shown on TV…I’d love to see that here! I have no idea how common it is over there, I just know I want it here.
I think there could be more adverts or reviews in magazines and newspapers, possibly showing offers bookstores have. I’d love to turn the page of a magazine (not that I buy magazines that often) and see a page showing some of the books Waterstones have on the “buy one get one half price” offer. It’d be so simple, but I honestly think it’d work.
And in cinemas. Say there’s a film on that’s a book adaptation. Not everyone will know the film was a book first. Not everyone will have read the book first. So why not throw in a small advert for the book before the film comes on?
Maybe I just can’t get enough of books and want to be surrounded by them 24 hours a day.
Join the discussion!
Would you like to see books mentioned more in the media?
How often do you see books mentioned where you live?
Why do you think they’re not advertised as much as other things?
Do you think books being mentioned more would encourage more people to read?
Do you have any suggestions of how they could be brought in more? Like my idea with the cinema?
Join the discussion in the comments!
PS. This was a very long ramble of a discussion from me, so a round of applause to you for making it this far! Feel free to be just as rambly in the comments!)
Until next time…